Bruce Lee Playing Ping Pong

Using a Bruce Lee look-alike, deceptively grainy visuals and some digital trickery, JWT Singapore created a viral masterpiece with this ad for a limited-edition Bruce Lee version of Nokia’s N96 phone. An original 10-second teaser featured only the fake footage with no mention of a brand, and it tallied more than 700,000 views in the first 24 hours. Nokia followed up soon with the full video and product reveal. To this day, many share the supposed nunchuck footage as real, and given Lee’s limitless talents, that’s not too hard to believe.

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