Crash-Proof Motorcycle

• What people think it is: Slow-build news footage of a crash-proof motorcycle prototype
• What it really is: A U.K. road-safety ad for Thames Valley Safer Roads Partnership
• Agency behind it: ST16
• Year created: 2010
• View so far: 3.2 million on main YouTube clip

It’s low-budget and a bit cheesy, but for some reason that only makes this regional motorcycle-safety video more effective. The message, that technology only goes so far when it comes to avoiding disaster on the road, is one with universal appeal, and everyone loves a good (albeit grim) fail moment. The creators considered the video a success, largely because of how much discussion it sparked on motorcycle forums.

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